Three of Five Winners of “Digital Retailer of the Year Award” are Powered by Scala
Scala, Inc. announces three of the five winners of the 2005 Digital Retailer of the Year Award, made at this year’s Digital Retailing Expo in Chicago, run on the Scala Infochannel digital signage software platform.
Exton, PA (PRWEB) May 25, 2005 -- Scala, Inc. (http://www.scala.com), the world’s leading software platform
for digital signage, today announced that three of the five winners of the 2005
Digital Retailer of the Year Award, made at this year’s Digital Retailing Expo
in Chicago, run on the Scala software platform.
These high-profile
companies are:
· Tesco, the United Kingdom’s largest retailer with more than
300 stores have already deployed Scala-powered digital display solutions in more
than one-third of their outlets. Each store utilizes digital signage in as many
as eight store zones totaling forty to fifty screens per store. The Scala
platform allows Tesco to comprehensively-integrate necessary subcomponents from
Instrument Media Group, Hughes Network Systems Europe, Panasonic and
Innov8.
· Best Buy, the number one specialty retailer in the U.S. has
installed a Scala-powered in-store broadcasting network for its redesigned
computer department that presents music and movie clips along with information
on key brands and special promotions. The system is part of the company’s newly
designed store format. The narrowcasting system utilizes content produced by EDR
Media, Cleveland, and is installed and maintained by IBM Global Services. The
format allows Best Buy to create customized programs for various stores and
update programs quickly by replacing only certain portions of the looped
presentation, one of the key features of a Scala system. Another important
distinction of a Scala system is that Best Buy can insert advertisements into
the programs and produce a report confirming that the ad ran at a given time and
date.
· VST International relies solely upon the Scala platform in its “Point
of Influence Network™” now being deployed at Esso (Imperial Oil) gas stations
throughout Canada. When the system is complete, more than 3,000 gas pumps, each
with its own point-of-sale advertising system, will be running on Scala.
“It’s really rewarding to the entire Scala team to see our platform be
chosen by so many high-profile, industry leaders,” said Gerard Bucas, Scala
President and CEO. “We heartily congratulate all of the winners and especially
the three who power their systems with Scala.”
About Scala,
Inc.
Scala, Inc. (http://www.scala.com) pioneered the industry of digital
signage in 1987, and is today headquartered near Philadelphia, Pennsylvania,
with operations in California, the UK, The Netherlands and Japan. As flat panel
and networking technologies catch up with Scala's vision, Scala finds itself
with over a 15-year head start, helping it to win some of the largest digital
signage engagements and most respectable partners in the industry. Companies
that are standardizing their digital signage equipment on the Scala InfoChannel
3 platform include Tesco, Best Buy, T-Mobile, ShopRite, ASDA (Wal*Mart UK),
Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger
King, Muvico, Warner Brothers Movie World, RaboBank, Nedbank, Santiago Airport,
Dubai Airport. A network of over 250 Value Added Resellers across the globe
offer Scala InfoChannel® solutions, and constitute our sales and support force
that extends to every continent but Antarctica.
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Source : http://www.prweb.com/releases/2005/5/prweb243906.htm