British Airways Takes Over Grand Central Terminal's Pershing Square Plaza
The campaign utilizes advertising on PromoMedia umbrellas, pedestrian barricades, table tents, sidewalk signage and pole banners, all positioned in the middle of Park Avenue at Pershing Square Café’s outdoor tables and its adjacent public seating area. This highly trafficked area located directly outside Grand Central Terminal’s main entrance has over 100,000 pedestrians passing by each day. In addition, the Pershing Square Café seats hundreds of patrons daily.
(PRWEB) May 19, 2005 -- "PromoMedia’s Pershing Square opportunity provides a
real cornerstone for our New York marketing campaign" said Amy O’Kane, director
of advertising & marketing services for British Airways, Americas. "It’s a
‘brilliant’ venue in a prime location, and one that that lets us truly interact
with our target customers… and of course, we hope they’ll "go with those who
know" London - British Airways."
“This is a unique opportunity for
PromoMedia to offer our clients a non-obtrusive but highly visible advertising
space;” said Evan Topilow, Director of Marketing. “With programs like Pershing
Square we continue to enable advertisers to reach consumers in unexpected
non-traditional formats.”
The Pershing Square Plaza advertising space was
created through an alliance between the Grand Central Partnership and
PromoMedia’s founder Marc Friedman. Friedman is no stranger to the outdoor
advertising industry since inventing coffee cup advertising (best known as
PromoCups) in 1993. Since its inception, PromoMedia has continued to create
unique advertising opportunities for its clients, including PromoCart pushcart
umbrellas, pizza box tops, Chinese food containers, and nail salon advertising.
After starting in New York, PromoMedia rapidly expanded its reach nationwide
executing campaigns for Fortune 500 clients in markets large and small across
the country.
For more information on PromoMedia, visit its Web site at
www.promomediaconcepts.com, or contact Bill Seitles, National
Sales Manager at 212.265.5431.
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Source : http://www.prweb.com/releases/2005/5/prweb241399.htm