Arial Software Joins Coalition of Email Marketing Service Providers Fighting Spam and Protecting Legitimate Email Delivery
Leading email marketing software developer joins active industry group united to prevent spam and improve delivery of legimate email messaging.
(PRWEB) May 19, 2005 -- Arial Software has joined forces with a coalition of
over 50 other email marketing industry companies searching for a common solution
to spam and protecting the viability of email as an effective communications
channel.
The Email Service Provider Coalition (ESPC) was formed in 2002
in answer to escalating spam problems plaguing end users and threatening
legitimate email marketing. Founding members of the coalition include email
service providers DoubleClick, Experian and Constant Contact.
Arial
Software joined the coalition in April 2005 after the ESPC announced it would
expand its membership beyond service providers to include other email marketing
solution organizations interested in finding a common solution for spam email,
as well as recognizing the need for continued delivery of legitimate,
permission-based, opt-in email messaging.
In the last several years Arial
Software has remained active in the war on spam by promoting, developing and/or
financing these Internet spam solutions:
- Early endorsement of
Microsoft's Penny Black anti-spam puzzle solution
- Breaking the spam
purchasing cycle with the "Spam. Don't Buy It." public education effort
-
Providing webmasters with a free tool for building permission email lists at http://www.Zeop.com
- Providing
marketers with affordable email sender certification at http://www.Relemail.com
Mike Adams, president/CEO of
Arial Software, says the company joined ESPC to help promote cooperation among
email marketing providers. "A unified, technical effort is what will be needed
to eventually close the door on spam and protect email's viability," Adams says.
"This is our way of showing support for the ESPC and its industry
efforts."
About ESPC
The Email Service Provider Coalition (ESPC)
recognizes the need for strong technological anti-spam solutions that ensure the
delivery of legitimate email. The association is a respected influencer in the
email marketing industry and works very closely with various solutions and
service providers. Membership includes email infrastructure providers, mail
transfer agents, Internet Service Providers, email marketing software
developers, anti-spam application providers and deliverability solutions
providers. For more information on the ESPC visit http://www.espcoalition.org.
About Arial
Software
Founded in 1993, Arial Software LLC is widely considered the
industry leader in comprehensive, field-proven software designed exclusively for
relationship marketing through personalized email messaging. The company's
products include Campaign Enterprise email marketing software, Email Marketing
Director easy-to-use desktop software and Campaign Mailer mail server
performance software. More information can be found at http://www.arialsoftware.com.
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Source : http://www.prweb.com/releases/2005/5/prweb241103.htm